Posters for the Movie, Turn Me On, Dammit!

The three most circulated posters for the American release of the film Turn Me On, Dammit! attempt to convey the themes and plot of the movie to American audiences. The first poster associated with the film upon its initial release features a drawing of Alma, whom appears depressed or distraught, and a quote from Emily Rems of BUST, which describes the film as a “hilarious…take on pubescent hormones.” The poster also features basic information about the film such as cast and director information. With its hand-drawn look, this poster captures the authenticity that the movie aims for, but it does not reveal much about the plot to the viewer and fails to capture much attention. Additionally, since it was the first poster released in the US, it did not contain references to the film’s critical acclaim because it had yet to earn many positive reviews and awards. Therefore, two other posters for the film were released.

The poster with the all-pink background omits the word “dammit” from the title in order for it to appear as a poster for a standard teen film. Featuring the three girls – Sara, Ingrid, and Alma – sitting on a bench with sketch-like designs drawn on them (a thunder cloud over Sara, a heart over Alma, and an arrow near Ingrid), the poster almost sensationalizes the movie by making it appear as a typical teen comedy. Though this poster may be more attractive than its predecessor, it also fails to capture the depth and authenticity of the film. However, it does provide a good look into each character’s personality – Alma as lovestruck and kind, Sara as darker and moody, and Ingrid as catty and lip gloss-obsessed. Additionally, this poster does not include any evidence of the film’s critical acclaim like the others do.

The final poster, which features multiple images of Alma expressing various emotions throughout the film, is the most commonly used poster for advertising the film – and for good reason. Through the images of Alma, the poster conveys the emotional highs and lows of Alma’s story and of teenage puberty in general. Additionally, the poster artfully includes positive reviews and film awards without disrupting its general flow. The poster includes quotes from NYLON, GURL, and MOVIELINE, and it notes the film’s status as a Tribeca Film Festival award winner and New York Times Critic’s Pick. Overall, this poster manages to capture the complexity and authenticity that Jacobsen conveys in her film.